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Google is finally fixing Android’s spammy app problem — here’s how

Google is finally fixing Android'southward spammy app problem — here'southward how

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(Image credit: Photo Analogy by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)

With more than 2.5 million downloads to cull from on Google Play, the official Android app shop, information technology's perhaps unsurprising that developers are doing any it takes to stay alee of the competition. Just as everyone who browses the store will know, the result isn't a especially pleasant experience with all-caps, emoji and superlatives dotted all over the place.

It seems that Google has finally had enough, and is stepping in to brand the Play Store a calmer identify to browse. The company has published new guidelines on the Android Developers blog, with plans to enforce the new policy "afterwards this year."

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The web log mail service uses the case of a fictional travel planning app called Crane, and gives several examples of what is and isn't permissible going forrad. For reference, this is Google's thought of what a articulate, make clean and acceptable app listing should await similar:

Google Play Store spam guidelines

(Image credit: Google)

So what kind of things are developers currently getting abroad with? One large no-no is apps which try to imply popularity or an endorsement from Google within the listings, either in the title, company name or app icon. Something like this:

Google Play Store spam guidelines

(Image credit: Google)

Another pop attention grabbing stunt is for developers to try and include promotional info in the listings. Calculation pricing data, mentioning a lack of ads or highlighting a auction won't be immune, as demonstrated by this fake listing which mysteriously manages to be both costless and on sale at the same time, but yous get the thought.

Google Play Store spam guidelines

(Image credit: Google)

Then there are apps that use the listing and icon to incentivize downloads or, worse, trick users into thinking they're updating an app they already ain. That'south neatly demonstrated here, where Crane has both an "update now" text, and a small notification icon.

Google Play Store spam guidelines

(Image credit: Google)

Finally, Google Play is banning the use of emoji, special characters that are "irrelevant to the app" and capitalized listings (with special dispensation if the brand proper name is capitalized.) That ways the end of listings like this:

Google Play Store spam guidelines

(Image credit: Google)

On summit of these rules, Google says app titles volition be limited to 30 characters, presumably to foreclose keyword stuffing and to make listings mostly more readable.

Independent of this, the blog post also reveals that Google is updating its guidelines apropos preview assets. Graphics, videos and descriptions volition take to "accurately represent" apps and games while providing enough information to users, without using words like "free" or "best."

Different the title and icon rules, Google doesn't advise apps that don't attach will be blocked from the shop, but does country that "assets that don't meet our guidelines may be ineligible for promotion and recommendations" which should be plenty of a threat to ensure compliance from ambitious developers. This alter volition come into effect in the second one-half of 2021.

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Freelance correspondent Alan has been writing nearly tech for over a decade, roofing phones, drones and everything in betwixt. Previously Deputy Editor of tech site Alphr, his words are found all over the web and in the occasional magazine likewise. When not weighing up the pros and cons of the latest smartwatch, you lot'll probably find him tackling his ever-growing games backlog. Or, more probable, playing Spelunky for the millionth time.

Source: https://www.tomsguide.com/news/google-is-fixing-one-of-androids-biggest-problems-heres-how

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